Make a lasting impression.
If connecting with truckers is essential to your business, why not advertise in the number one most widely used trucker publication in North America? Hundreds of thousands of truckers use this guide every day. It is a permanent item in thousands of truck stops, including the major chains. Many trucking companies, big and small, purchase it for their drivers and fleet personel.
Although this trusted tool has been available to truckers since 1998, these advertising opportunities are brand new. Thanks to recent advances in printing, we can now insert full-color gloss pages into our standard uncoated paper. This is a game changer. It allows your message to leap off the page.
CAUTION: digital traffic jam ahead.
Digital marketing is vital to business, but new stories about its shortcomings emerge almost daily. One of the main reasons for diminishing online efforts might be device fatigue. Drivers are getting bombarded with digital content these days. Some drivers are even required to use an app to get fuel now. Like most of us, truckers are frustrated at dealing with irrelevant and dated search results, never-ending popups, data tracking, security challenges—the list goes on and on. Planning time-sensitive pit stops along a route can be extremely frustrating when faced with such digital chaos.
At the same time, print remains highly cost-effective. According to neuroscience studies, print is superior to digital for comprehension, learning, and communication. Temple University researchers report that, even in today's digital age, a printed advertisement is most likely to stick with the reader. Kantar, one of the worlds leading data, insights, and brand consulting companies, found that print ads were four times more effective than online display ads in driving impact with each impression. Their conclusion: Using both print and digital together is far more effective than using each separately.
Big thing. Small package.
You won't ever see these on a restroom floor. Some of the biggest names in trucking, including a few billion-dollar companies, carry the Pocket Truck Stop Guide. Drivers keep it on hand because they're operating a 70-foot rig weighing around 80,000 lbs. They can't just take any exit or drive on any road. A trucker needs fast, accurate, distraction-free information.
Before we copyrighted it almost 25 years ago, truck stop directories were alphabetical and inefficient since long-haulers didn't know the names of the towns they were approaching. We list truck-friendly stops and rest areas in order as they appear along the highway, by mile markers, exits, or intersections. Drivers can find the distance to the next rest area, truck stop, breakdown locations, etc., in just a few seconds. We also include special navigational notes which are updated regularly, and only available from us.
Need experienced drivers?
Our vast audience is as experienced as it gets. Hundreds of thousands of drivers will rely on this guide today. Most are hauling loads as you read this. They already have their CDLs, DOT medical cards, etc.
Many of these drivers are seeking new opportunities. Others aren't looking right now but might be soon. Staying in front of both, with compelling reasons to join your team, is simply smart business.
Truckers want to know about you. This makes it happen.
An ad here is like having your own billboard inside the trucks. With our unique layout, drivers will know about you well in advance. We list the facility at the appropriate exit or cross streets, along with the page number of the ad, plus the placement of the ad itself where it doesn't impede the flow of the data. Your ad gets noticed by the drivers because the guide directs them to it; at just the right time.
Now you can increase sales and build your brand in local, regional, and national markets all at once. You stay in front of your existing customers while attracting new ones. When you consider the length of time your ad stays in force, divided by how many times it's seen, it might as well be free.
search: "pocket truck stop guide" for more info
One last thing.
We designed this site via Shopify in order to make it easy to place an order. But we don't really expect anyone to make a purchase up-front just based on the information here. Give us a call or shoot us an email at truckexit@gmail.com and we will be glad to answer your questions.
