Make a lasting impression.
Trucking publications (hazmat guides, directories, and logbooks) rarely contain full color images because it is considered too expensive for perfect bound reference books. With new advances in printing, however, adding high-impact graphics is easy and affordable.
If connecting with truckers is essential to your business, consider riding with us. Truckers all over North America use this guide every day. It is a permanent item in thousands of truck stops, including every major chain. We offer a reach, frequency and retention that cannot be duplicated at any price.
Big thing—small package.
You won't ever see these on a restroom floor. Some of the biggest names in trucking, including a few billion-dollar companies, carry the Pocket Truck Stop Guide. Drivers keep it close because they're operating a 70-foot rig weighing around 80,000 lbs. or more. They can't just take any exit or drive on any road. They need quick information specific to trucks and free from distractions.
Before we copyrighted it almost 25 years ago, truck stop directories were alphabetical and inefficient since long-haulers didn't know the names of the towns they were approaching. Today, we list truck-friendly stops and rest areas in order as they appear along the highway, by mile markers, exits, or intersections. Drivers can find the distance to the next rest area, truck stop, breakdown locations, etc., in just a few seconds. We also include special navigational notes which are updated regularly, and only available from us.
Need experienced drivers?
Our vast audience is as experienced as it gets. Hundreds of thousands of drivers will rely on this guide today. Most are hauling loads as you read this. They already have their CDLs, DOT medical cards, etc.
Many of these drivers are seeking new opportunities. Others aren't looking right now but might be soon. Staying in front of both, with compelling reasons to join your team, is simply smart business.
Truckers need to know about you. This makes it happen.
An over-the-road driver's expenses are huge. That's why they love discovering businesses that, typically, only local truckers know about. It's like striking gold when they find a great local diner or grocery store with truck parking, a nice clean, quiet hotel with CDL discounts, or an excellent repair facility.
After they quit using CB radios in the '90s, truckers no longer knew about these "hidden gems." They had to start relying on their mobile devices. Then the internet started letting them down. And that's where we come in.
It's like having your own billboard in the trucks.
This trusted tool has been at truckers' fingertips since 1998, yet these advertising opportunities are brand new, and you can only do this with us. Our unique layout helps truckers safely know about your business way ahead of time. We list you at the appropriate exit or cross streets, along with the page number of your ad, plus the placement of the ad itself.
Now you can increase sales and build your brand in local, regional, and national markets all at once. You stay in front of your existing customers while attracting new ones. When you consider the length of time your ad stays in force, divided by how many times it's seen, it might as well be free.
Warning: digital traffic jam ahead.
As if digital advertising isn't facing enough challenges, your online efforts might be diminishing due to device fatigue. Drivers are getting bombarded with digital content these days. Some trucking firms even require drivers to use an app to get fuel now. Like most of us, truckers are frustrated at dealing with never-ending popups, data tracking, security challenges—the list goes on and on. It's especially annoying as they try to plan their stops in advance.
At the same time, printing remains extremely cost-effective. According to neuroscience studies, print is superior to digital for comprehension, learning, and communication. Temple University researchers report that, even in today's digital age, a printed advertisement is more likely to stick with the reader. Kantar, one of the world’s leading data, insights, and brand consulting companies, found that print ads were four times more effective than online display ads in driving impact with each impression. Their conclusion: When marketers use both print and digital, they can deliver greater impact.
search: "pocket truck stop guide" for more info
